Sunday, June 26, 2016

"Stop Using Google Trends"


But it’s giving plenty of people cover to insult the entire country, when it’s likely just a few people searching for something in a way that they always search for something. It makes “The British are frantically Googling what the EU is, hours after voting to leave it” absurdly disingenuous without better numbers. Update: Remy Smith points out this out: The peak was merely ~1000 people! It’s ludicrous that so few people get turned into a massive story, but it underscores the need for context.

I’m disappointed that this is how data is being used, and really drives home the need for people to understand the data before they use it incorrectly. Google Trends is an interesting tool, but please do a bit more research before using it.