Monday, September 12, 2016

Kickstarter campaign is actually a promotional ARG for the Blair Witch reboot


At face value, The Absence of Closure Kickstarter account is a perfectly legitimate campaign for a niche documentary film that never got made. Focusing on coping with loss, the documentary planned on highlighting how three people coped with the disappearance of their loved ones.


That alone might still be written off as a fluke. But somehow, Lisa Arlington found a way to launch a Kickstarter campaign in February 2014 while simultaneously waiting to create her Kickstarter account on July 2016. Even more surprising? Lisa found a way to post all the comments to The Absence of Closure using a series of pseudonyms, back-dating comments posted in August 2016 to create the illusion of history.