Monday, October 31, 2016

"Creative Intelligence has yielded surprising results — purple images are most likely to get a click, for instance"

From "Refreshing The Verge: how does this thing make money, anyway?"

we create and publish our stories on a platform called Chorus

...

Vox Media has another equally powerful platform on the revenue side: Hymnal

...

research, which shows ads like Vox Media’s scrolling Athena unit are more respectful of users and perform better

...

And those units optimize themselves as users interact with them — a system called Creative Intelligence measures interactions and dynamically swaps in different elements like background colors, photos, and language to make the ads more effective.