Friday, October 7, 2016

"Snapchat is pushing its publisher content almost out of sight"


The new design creates an obvious group of losers: Snapchat’s Discover publishing partners, who used to occupy the top of that page and will now have their channels listed below all of your friends’ stories. Depending on how many friends you have on the app, that could mean lots of scrolling before you come across Discover content.


Moving publisher content down seems to be a clear message that Snapchat sees more value in user Stories than what its publishing partners are creating.
Relatedly, from The Verge:
And here’s the trend: almost all of our growth is in video, particularly Facebook video. In particular, look at those Circuit Breaker numbers — most of the content posted to the Circuit Breaker Facebook page never makes it to The Verge’s website


The other thing to notice is that our raw article page views are basically flat, but that Facebook Instant Articles and Google AMP pages have slowly started to become a bigger piece of the page view mix.