As of last month, Sky Sports—which shows about three quarters of the Premier League games available in England—was seeing ratings declines of 19 percent compared to last year. The ratings for Sky’s flagship Sunday afternoon game is actually in a five-year free fall. On BT Sport, Champions League ratings are down, too. (Europa League ratings are up, possibly because the most popular English team, Manchester United, are playing in the latter competition.) Last year, Sky and BT combined to pay a record £5.14 billion for three years of domestic Premier League rights.
It is a similar story in the U.S.