Wednesday, December 21, 2016

"Detroit to get world's first combination IHOP/Applebee's"

DFP:

"This is the first IHOP/Applebee's combo that’s ever been built anywhere"

...

The IHOP/Applebee's co-brand concept, if expanded, might help DineEquity regain growth in the ever-competitive casual dining restaurant business.

Applebee's locations nationwide have seen a modest decline in year-over-year sales figures in recent quarters, while the IHOP brand has seen slower growth amid pressure from the popular All Day Breakfast initiative at McDonalds.