In the past two weeks alone, internet stars such as King Bach, Amanda Cerny, Lele Pons, Dan "King of Instagram" Bilzerian, Christian Collins, Logan Paul, Jerry Purpdrank, Sommer Ray and others have all been ostensibly posting from Singapore, when in fact most never left Los Angeles and none have been traveling to Asia.
When questioned about this approach, none of the internet celebrities I spoke with seemed to fully understand how the trick works or why it gained popularity.
It's also worth noting that none of these stars previously had a significant portion of their audience based in Singapore. Their attempts to game the feed are aimed at reaching U.S. audiences.
"You keep Singapore up for 12 hours, then you change it," said one verified Instagram user. "It's fully ridiculous and dumb, but it works. I'm not sure why or if it's just because it's become a meme, but the 'Singapore, Singapore' posts do way better. It 100% works."