What we have here is a classic case of “mod drama.”
As someone who has spent a lot of time taxonimizing online communities, from places like Fark to SomethingAwful, 4chan to Facebook groups for moms, I can assure you that one need only look at how other internet groups rise and fall to see what’s happening in the alt-right.
Celeb Heights: If you’ve ever googled a famous person’s height (which, weirdly, you probably have), chances are you’ve ended up on a celebheights.com, a forum for a small subculture of people obsessed with celebrity sizes. When the owner of the site finally met up with one of the most prolific volunteers, he was shocked to discover the volunteer was shorter than he claimed, thereby throwing off everything he posted. A massive blog post about the drama was made, and the volunteer was permabanned.