Monday, March 13, 2017

"How Fashion Nova Built An Entire Fashion Company Completely On Instagram"

BF:

By recruiting thousands of social media influencers, an LA fashion label has boomed to more than 600 staff in just three years.

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A key part of Fashion Nova’s saturation of Instagram feeds across the country lies in its network of about 3,000 social media influencers — a constellation of fashion and lifestyle bloggers with tens of thousands of followers each, and sometimes hundreds of thousands.

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Fashion Nova’s social media team monitors what’s being worn online, sending trending styles to a design team that can produce sample products in less than 24 hours. Then those LA factories get involved, and depending on the quantities involved, the company can start selling the design within a week or two.