Friday, March 31, 2017

Marvel blames slumping sales on fan rejection of "diversity"

ICV2:

Now the million-dollar question. Why did those tastes change?

I don't know if that's a question for me. I think that's a better question for retailers who are seeing all publishers. What we heard was that people didn't want any more diversity. They didn't want female characters out there. That's what we heard, whether we believe that or not. I don't know that that's really true, but that's what we saw in sales.

We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against. That was difficult for us because we had a lot of fresh, new, exciting ideas that we were trying to get out and nothing new really worked.

It was the old things coming back in that time period, three books in particular, Spider-Man Renew Your Vows, that had Spider-Man and Mary Jane married, that worked. The Venom book worked and the Thanos book worked. You can take what you want out of who might be enjoying those three books, but it is definitely a specific type of comic book reader, comic book collector that really liked those three series.
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