Sunday, May 21, 2017

"Get Ready for the Next Big Privacy Backlash Against Facebook"

Wired:

a leaked confidential document prepared by Facebook that revealed the company had offered advertisers the opportunity to target 6.4 million younger users, some only 14 years old, during moments of psychological vulnerability, such as when they felt “worthless,” “insecure,” “stressed,” “defeated,” “anxious,” and like a “failure.”

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The day the story broke, Facebook quickly issued a public statement arguing that the premise of the article was “misleading” because “Facebook does not offer tools to target people based on their emotional state.” The social network also promised that the research on younger users “was never used to target ads.” The analysis on minors did not follow Facebook’s research review protocols, the company wrote, so Facebook would be “reviewing the details to correct the oversight,” implying that the analysis had not been sanctioned by headquarters in Menlo Park.

A spokesperson for Facebook tells WIRED that the research had been commissioned by an advertiser. But Facebook’s public statement did not make that clear or explain how the research on minors ended up in a presentation to potential advertisers.