The intention is to differentiate the chain, called American Idea, by featuring artifacts of American culture in the hotels, such as an old Coca-Cola machine in the lobby or American-made sundries in the rooms.
...
The chain will make its debut in little-known towns in Mississippi, a state in the heart of Trump country that favored him over Hillary Clinton by a margin of 18 percentage points. The organization’s business partner in Mississippi is a family-owned hotel company whose co-owner met Mr. Trump at a campaign event last summer and donated to his campaign.
...
The first hotels are expected to come online quickly because they will involve rebranding existing properties like Holiday Inns and Comfort Inns.
Monday, June 5, 2017
"the Trump Organization announced plans for a new three-star hotel chain with a patriotic flair, echoing President Trump’s campaign slogan about putting America first"
NYT: