Tuesday, November 7, 2017

"Mattress brand Casper is launching a print magazine and shuttering Van Winkle’s, the sleep-focused online publication it launched in 2015"

WSJ:

The company said its new magazine, titled Woolly, will be published multiple times a year and focus on themes including comfort, wellness and modern life. It will be bundled free with some Casper products and available for $12 per issue from Casper’s retail stores and website.

...

“It’s not about building a revenue stream either. It’s really about owning the conversation around wellness and health.”