Thursday, December 14, 2017

"When the NBA's new esports league kicks off in May, the virtual jerseys and stadiums in the game NBA2K18 will be sponsored"

ESPN:

As part of its presentation to teams when briefing them to participate in the esports league, the NBA offered teams the right to sell the naming rights on their virtual stadium, which will be used for their home games.

Teams can sell patches on their virtual jerseys within the game, a logo on the team's basketball court and signage around the arena.