Thursday, March 29, 2018

"The latest innovation in China’s sharing economy went on display recently at a Guangdong shopping mall — 'shareable girlfriends'"


This marketing ploy mirrors one tried during Christmastime last year by a shopping mall in Hainan, which offered “shareable boyfriends” for lonely shoppers. Customers had to pay only 1 yuan for 1 hour of shopping bliss with the ideal boyfriend — one who would help you shop, carry around your bags, and even pretend not to be bored out of his mind.


While that scheme seemed to prove quite successful, it appears that “shareable girlfriends” are less of a hit. Of the 15 young woman on offer at the mall in Heyuan city, more than half of them are shown in the clip standing and checking their phones, with no willing suitors stepping forward.

Chinese netizens have speculated that men may feel too awkward to “rent a girlfriend” in public, and aren’t likely to go shopping on their own anyway.