Saturday, September 1, 2018

"'Hot beverages is one of the few remaining segments of the total beverage landscape where Coca-Cola does not have a global brand'"


Coca-Cola is hoping for a caffeine-fueled boost with the acquisition of British coffee chain Costa.


It's Coca-Cola's latest move to diversify as health-conscious consumers, at least in America, move away from traditional soda. The company also recently said it's buying a stake in sports drink maker BodyArmor. Coca-Cola's other investments in recent years have included milk that is strained to have more protein and a push into sparkling water.