If recent history is any guide, a large military contract is also sure to be controversial within the companies.
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The competition for the HUD 3.0 program was officially kicked off at a meeting in early August, just days before Magic Leap began selling the first version of its headset to the general public. Army officials gave a presentation showing the history of head-mounted devices for soldiers, starting with the first night vision goggles in the 1970s, according to notes posted online. They then held meetings with 25 companies who were interested in participating in some way. Others in attendance included Microsoft, Booz Allen Hamilton Holding Corp., Lockheed Martin Corp., and Raytheon Co.
Magic Leap’s name doesn’t appear on the public list of attendees. However, a company called MLH, with the website mlhorizons.com, was at the meeting. Chosen Realities, a company owned by Magic Leap, in May filed paperwork to do business in Florida as ML Horizons, through a form called “an application for registration of fictitious name.” ML Horizons shares an address with Magic Leap, and the people listed as attendees are Magic Leap employees. Chosen Realities, which was quietly acquired by Magic Leap, is a small company with a contract to work on augmented reality with the Army Research Laboratory.
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Ivanka Trump is at a Wal-Mart in Mesquite, TX trying out the virtual reality training device the company uses to teach people how to fire workers, among other things pic.twitter.com/5FS5WQKJ80
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