NYT:
The early rescue teams, blessed by the local government, were stocked with the sort of experts you’d expect to try to guide a lost whale back to its home: firefighters, coastal police officers, veterinarians and nonprofit groups that work in animal rescue.
...
Many in the crowd expressed deep distrust of the experts on the initial government-backed rescue teams, not to mention the local politicians.
Tabloids and TikTok fed their anger.
...
They grew attached to main characters from the saga. One was ...a charming biologist who fashioned himself as a social media whale-fluencer.
...
“He was literally sticking his face in the water next to the whale, like making noises”
(It doesn't end well)