The big box office winner from the weekend wasn't "Melania"- $75mm costs, $7mm sales. It was @markiplier, whose "Iron Lung" cost ~ $3 million and grossed $22mm.
— Peter Kafka (@pkafka) February 2, 2026
New from me: https://t.co/FIdJ26Bh8s
Here's the links. Markiplier was a guest on The Town last week if you want to hear about his road to success.