People were coaxed into spending millions for the chance to buy a super-limited Patek Philippe Nautilus 5711 with a Tiffany blue dial

💎 When Exclusivity Goes Too Far?
Tiffany’s $52K Patek Philippe Nautilus 5711 released in signature Tiffany Blue was meant to be a crown jewel.

Instead, it’s sparked backlash from elite clients who spent millions chasing one of just 170 pieces.#PatekPhilippe | #Tiffany pic.twitter.com/JEbSTZmxnM

— FashionBeans (@fashionbeans) July 18, 2025

The Legendary 5711/1A Tiffany Nautilus

If you ever find yourself with $1,500,000 to blow on a watch here are some tips on how to buy this beauty:

1) There are tons of fakes going around around - dealers take a regular 5711 (valued @ 100k) change the dial to the Tiffany one and… pic.twitter.com/tdQmgL12e4

— The Luxury Watch Guy (@LuxuryWatchGuy1) January 22, 2025

One write-up:

To commemorate 170 years of collaboration between the two heritage brands, Patek Philippe produced just 170 timepieces. As demand soared, Tiffany’s leadership—led by Americas head Christopher Kilaniotis—recognized an opportunity: they could prompt clients to spend millions on jewelry for a chance to buy the $52,635 watch.

Salespeople were allegedly encouraged to guide top clients toward purchases worth $2 to $3 million. There was no official waitlist and no guarantees. Just whispers, strategy—and frustration.

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But what began as a masterstroke of exclusivity has become a cautionary tale—how mishandled scarcity can tarnish brand prestige.

Since the Blue Dial’s launch, Patek Philippe has closed three of its four boutiques inside Tiffany locations.