From the beginning, Army staff warned against a partnership with the UFL -- or the XFL and USFL, the two minor football leagues that would eventually form the UFL through a merger. Service officials said the financial burden was way too high and viewership was too low, and even the most optimistic estimation showed the partnership would not yield many recruits.
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Gen Z has almost completely moved away from traditional television and is significantly less interested in sports compared to other generations -- 33% of Gen Zers do not watch live sports compared to 22% of Millennials, according to a 2022 Morning Consult poll.
But part of the Army's marketing strategy is also reaching parents and older people who may be in a potential recruit's orbit
