Donovan Beeson didn't receive a button box from Coraline's Other Mother, so she made her own and even posted step-by step instructions. Here's her Etsy shop.
Meanwhile, if you're interested in the Coraline ad campaign, visit Evil Buttons. I've posted photos of the Coraline Nike Dunks, links to half a dozen Coraline giveaways, and warnings about the quality of the Coraline toys and art book.
*Buy Coraline keys at eBay.