Wednesday, February 11, 2009

NBA star to play GEICO instead of HORSE at All-Star weekend

USAT:

Sports are often made for TV. And TV is made for advertisers.

So it shouldn't surprise — especially as all sports are scrambling to find new places to hang "for sale" signs given the current economy — that the NBA's first H-O-R-S-E contest won't use those letters.

As that contest joins dunking and three-point shooting contests as part of TNT's NBA All-Star Weekend coverage, the as-yet unnamed three contestants — who'll be overseen by an NBA ref — will play G-E-I-C-O.