"These conflicts have played out in the #liftblr tag, which is contested territory between the shoplifting community and the fitness community. 'I think the shoplifting community needs to take over the ‘lifting’ tag and show meatheads who’s boss,' Tumblr user HowAboutFree (now deactivated) wrote in 2013. A recent weightlifting meme urges users to 'Remember Who the Real Lifters Are' and depicts a man raising a barbell at the gym. 'Don’t let thieves take our words,' the post reads. 'THEY DON’T EVEN REALLY LIFT BRO. THEY STEAL SHIT. THAT SHIT AIN’T EVEN HEAVY.'"