The hype train was derailed in mid-March, however, by Shauna Sinyard, a bookstore employee and blogger who writes primarily about YA and had a different take
In a tweet that would be retweeted nearly 500 times, Sinyard asked people to spread the word about The Black Witch by sharing her review — a clarion call for YA Twitter, which regularly identifies and denounces books for being problematic (an all-purpose umbrella term for describing texts that engage improperly with race, gender, sexual orientation, disability, and other marginalizations). Led by a group of influential authors who pull no punches when it comes to calling out their colleagues’ work, and amplified by tens of thousands of teen and young-adult followers for whom online activism is second nature, the campaigns to keep offensive books off shelves are a regular feature in a community that’s as passionate about social justice as it is about reading. And while not every callout escalates into a full-scale dragging, in the case of The Black Witch — a book by a newcomer with a minimal presence online — the backlash was immediate and intense.
Based almost solely on Sinyard’s opinion, the novel became the object of sustained, aggressive opposition in the weeks leading up its release.
Monday, August 7, 2017
"Young-adult books are being targeted in intense social-media callouts, draggings, and pile-ons"
Labels: advertising, social media