"Young-adult books are being targeted in intense social-media callouts, draggings, and pile-ons"

Vulture:

The hype train was derailed in mid-March, however, by Shauna Sinyard, a bookstore employee and blogger who writes primarily about YA and had a different take

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In a tweet that would be retweeted nearly 500 times, Sinyard asked people to spread the word about The Black Witch by sharing her review — a clarion call for YA Twitter, which regularly identifies and denounces books for being problematic (an all-purpose umbrella term for describing texts that engage improperly with race, gender, sexual orientation, disability, and other marginalizations). Led by a group of influential authors who pull no punches when it comes to calling out their colleagues’ work, and amplified by tens of thousands of teen and young-adult followers for whom online activism is second nature, the campaigns to keep offensive books off shelves are a regular feature in a community that’s as passionate about social justice as it is about reading. And while not every callout escalates into a full-scale dragging, in the case of The Black Witch — a book by a newcomer with a minimal presence online — the backlash was immediate and intense.

Based almost solely on Sinyard’s opinion, the novel became the object of sustained, aggressive opposition in the weeks leading up its release.