Friday, December 6, 2013
"The Wall Street Journal reported Thursday that Miami Heat star LeBron James has only worn his new shoes, the LeBron 11, for two complete games this season. Sources confirmed to ESPN.com that James has had an issue with the fit of the shoe and as a result has been mostly wearing last year's model."
Game of Thrones Seasons 1 & 2 with 3 Exclusive Funko Pop Vinyls (Blu-ray/DVD Combo + Digital Copy) is one of Amazon's deals of the day.
Also, Maphead: Charting the Wide, Weird World of Geography Wonks by Ken Jennings is a $2 download.
Posted by John at 5:17 AM
Thursday, December 5, 2013
From the Washington Post's listicle about that profile of Gawker's Neetzan Zimmerman:
3) It's important to avoid getting overly impressed by these page view numbers. There's a reason that founder Nick Denton hasn't asked every writer at Gawker to mimic Zimmerman's output. Advertising CPMs are plummeting because there's so much more supply on which to advertise on. Moreover, advertisers who want page views on social networks can get them by advertising directly on Facebook or Twitter, and those channels are much better at targeting ads than any media company.
The result is that brand matters quite a bit, as does the underlying type of content. That's one reason both Gawker and Buzzfeed are expanding aggressively into longform articles. Sacrificing your brand for more social page views often isn't a good business play.