Monday, October 5, 2009

Levi's ARG

The new Wieden+Kennedy campaign for Levi's is a scavenger hunt based on fictitious Levi Strauss contemporary Grayson Ozias IV. The grand prize is $100,000, but as with all of these games, I sure wish the amount of time and brainpower needed to win the prize was put toward something a little more valuable. You can read a summary of the campaign here, and visit the official site here.

*Previously: How do you celebrate landing the Levi's ad account?

*Buy books about ARGs at Amazon.