The new Wieden+Kennedy campaign for Levi's is a scavenger hunt based on fictitious Levi Strauss contemporary Grayson Ozias IV. The grand prize is $100,000, but as with all of these games, I sure wish the amount of time and brainpower needed to win the prize was put toward something a little more valuable. You can read a summary of the campaign here, and visit the official site here.
*Previously: How do you celebrate landing the Levi's ad account?
*Buy books about ARGs at Amazon.
Monday, October 5, 2009
Levi's ARG
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