The new Wieden+Kennedy campaign for Levi's is a scavenger hunt based on fictitious Levi Strauss contemporary Grayson Ozias IV. The grand prize is $100,000. You can read a summary of the campaign here, and visit the official site here.
The new Wieden+Kennedy campaign for Levi's is a scavenger hunt based on fictitious Levi Strauss contemporary Grayson Ozias IV. The grand prize is $100,000. You can read a summary of the campaign here, and visit the official site here.
