The new Wieden+Kennedy campaign for Levi's is a scavenger hunt based on fictitious Levi Strauss contemporary Grayson Ozias IV. The grand prize is $100,000. You can read a summary of the campaign here, and visit the official site here.
Monday, October 5, 2009
Levi's ARG
Posted by
John
at
8:52 PM
Labels: advertising, arg