As a news conference was kicking off to announce Netflix's service - which uses the Internet to stream unlimited access to thousands of movies and TV shows for $7.99 a month - extras were asked to spill into the street and encouraged to "play types, for example, mothers, film buffs, tech geeks, couch potatoes etc."
"Extras are to behave as members of the public, out and about enjoying their day-to-day life, who happen upon a street event for Netflix and stop by to check it out," reads an information sheet handed out to extras.
"Extras are to look really excited, particularly if asked by media to do any interviews about the prospect of Netflix in Canada."
Wednesday, September 22, 2010
"Netflix apologizes for using actors to meet press at Canadian launch"