Friday, November 1, 2013

“Parasocial relationships”

A look at how QVC competes with Amazon:

home shopping networks have always cultivated what psychologists call “parasocial relationships”: the illusion that you are having a social experience with someone on television. That is, for example, why there is almost always a QVC host and a product representative on the screen; it creates the feeling of a conversation in which you are being included.