From the BBC's list of 10 myths about WW1:
10. Everyone hated it
For the British there was meat every day - a rare luxury back home - cigarettes, tea and rum, part of a daily diet of over 4,000 calories.
Absentee rates due to sickness, an important barometer of a unit's morale were, remarkably, hardly above peacetime rates. Many young men enjoyed the guaranteed pay, the intense comradeship, the responsibility and a much greater sexual freedom than in peacetime Britain.It wasn't the bloodiest war to date, either.