"What the Clinton team were using was a system for micro-modelling preference at an individual voter level to tell them who to turn out where with what message and where to allocate resources"

"The point is though that this micro-targeting technology is also why you see the shitty Facebook ads you do, and why businesses think they can ‘serve’ you just the right video, and why web pages load so fucking slowly because they’re scraping all the data they can for better targeting. And it doesn’t work!"