Lemony Snicket explains how his parents interested him in reading
One way my parents continued to get me really excited was reading aloud to me. A lot of books are just inherently fascinating on the printed page, but if you start to read them out loud, they became even more interesting. So, for many years when I was a child, at night my parents would read books to me. But then -- and here's the twist -- they'd stop at a really suspenseful part and say, "Well, now it's time for bed." I'd whine, I'd plead, but they wouldn't give in. They would put the book on the nightstand, place a flashlight on top of it, and say, "Remember, there is no reading after the lights go out."
What could I do? They would close the door and go downstairs, and I would click on the light and keep on reading. The next day, the bookmark would be in an entirely different place, and my parents would pick up from there as if nothing had happened, and stop at the next suspenseful moment.