Monday, April 13, 2015

Army's new uniforms by Nike

In order to create consistency throughout the entire Army West Point Athletics program, Nike designed a crest featuring shield, helmet, sword and star. The helmet and shield of mythological Greek goddess Athena symbolize wisdom, while the sword represents the warrior ready for battle. The elements come together to represent Army West Point Athletics with power and authenticity.

The primary color palette contains black, gold, gray, and white. It will serve as the primary palette, used on most brand applications. This is a color palette that is authentic to military history, finishes and materials, such as the components of gunpowder, the current Army Combat Uniform (ACU) and the Long Gray Line.