Sunday, August 21, 2016

"putting 'Ben-Hur' in the ranks of the summer’s biggest flops"

Ben-Hur’s” backers aggressively courted the Christian community, doing outreach to pastors and holding taste-maker screenings for religious leaders. The studios also hoped that producers Mark Burnett and Roma Downey, who earned devout points with “Son of God” and the miniseries “The Bible,” would help them turn out audiences.