"How Google eats a business whole"

TO:

This line of questioning — how much celebrities are worth — is popular enough that Warner was able to quit his day job in 2012 to focus solely on the site. At its height, he said it had a 12-person staff.

Then Google happened.

...

In 2014, Warner got an email from Google asking if he would be interested in giving the company access to his data in order to scrape it for Knowledge Graph, for free.

...

At the end of it, we just said ‘look, we’re not comfortable with this.’”

“But then they went ahead and took the data anyway.”