Jaguar automotive is rebranding as "JaGUar"

The motto is "copy nothing" and the teaser is colorful and strange (here's one neutral and one cutting description of the launch event for media):

The new logo activated a deep memory of the Etch A Sketch Animator:

Much needed context on that bizarre Jaguar rebrand video:

“We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community.”https://t.co/tHmOo8OJ90

— Michael J. Miraflor (@michaelmiraflor) November 19, 2024

Speaking of color, Alpine is going very pink for this week's race in Vegas:

Huge effort by the whole team to get everything ready and rendered in time @LTUDesign & our senior designer Paul Allen coming in clutch as ever

Cannot wait to see this under the lights. pic.twitter.com/hHC0d2qTsJ

— Sean Bull Design (@seanbulldesign) November 19, 2024