She's expressing deep regret for the advertisement

Not sure what she's claiming she thought the ad was for, but I guess she realized she has (or had) a unique brand for a ESPN personality, and is expressing regret:

The truth is: I didn't spend any time looking into the whole thing, and that's 100% on me. Thought it was just typical marketing work, and I'm deeply embarrassed I didn't vet it. A colossal fuck-up on my part. https://t.co/BlQQMEwigk

— Mina Kimes (@minakimes) November 8, 2025

Hey I posted about this on the other app but wanted to do so here, too. In short: I said yes without doing an ounce of vetting, and that's 100% on me. Thought it was just a normal marketing gig and I'm incredibly embarrassed about the whole thing. A colossal fuck-up on my part.

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— Mina Kimes (@minakimes.bsky.social) November 8, 2025 at 3:49 PM

Haven’t been paid a dime (we’ll see what happens now!!) but it I do I’m certainly giving it away.

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— Mina Kimes (@minakimes.bsky.social) November 8, 2025 at 4:56 PM

Here's Stephen A's ad:

A world-class announcement deserves a world-class stage. @stephenasmith unveils the World Solitaire Championship by @solitairecash, premiering first on X.

Where culture, competition, and conversation come together. 🃏 https://t.co/zdkOQuYPxZ pic.twitter.com/xzIrKcExf1

— Business (@XBusiness) November 3, 2025