Saturday, May 13, 2017

"Pearl Parties Are Taking Over Facebook Live, But Buyer Beware"

BF:

In just a few months in 2016, the 28-year-old company’s sales consultants and leaders "all of a sudden realized the unlimited income here," she said of Facebook Live. Previously, a single in-home party might aim for $500 in sales, she said. Now, a live streamed party will frequently bring in $6,000 to $7,000, and some have reached upwards of $17,000.

But there’s often a dose of deception mixed into these live streams, BuzzFeed News has found. In particular, industry experts say the way Vantel’s party hosts appraise the value of the pearls their customers are buying is nonsense, misrepresenting the value of cheap grades of pearl that can sell in mass for less than a dollar.

...

the chart says its valuations are based on data compiled by the National Pearl Association of the United States, which does not exist.

"To be completely honest, I think they pulled that name out of a dark crack somewhere," said Jeremy Shepherd, the treasurer and marketing director of the Cultured Pearl Association of America, who has worked in the pearl industry for more than 20 years.