Thursday, May 25, 2017

"Last year, profits in the merchandising unit at Warner Bros. increased 47 percent compared with 2015"

When Ms. Lifford arrived at Warner Bros. Consumer Products, which has about 330 employees worldwide, she was shocked to find that licensing efforts were scattered across 437 shows and films from the studio’s library. “That was not an efficient approach,” she said.

Warner now concentrates on three areas: all things Harry Potter; DC Comics superheroes; and classic cartoons, including Looney Tunes (Bugs Bunny, Daffy Duck) and Hanna-Barbara (the Flintstones, Tom and Jerry).