Friday, October 27, 2017

"Myspace Looked Like It Was Back. Actually, It Was A Pawn In An Ad Fraud Scheme"

BF:

This is the latest in an ongoing catalog of fraud in programmatic advertising that continues to shake confidence in the digital media industry. Last week a BuzzFeed News investigation revealed that ad industry insiders profited from a network of “zombie websites” that used special code to trigger an avalanche of fraudulent views of video ads. The growing awareness of ad fraud among brands and agencies is causing major advertisers to pull back budgets and demand more accountability from their partners. Industry leaders expect more than $16 billion to be stolen by fraudsters this year alone.