Monday, September 9, 2013

Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple

The latest from Byliner:
"Design Crazy" is unlike anything you have read about Apple. Max Chafkin led a team of "Fast Company" reporters that spent months interviewing more than fifty former Apple execs and insiders, many of whom had never spoken publicly about their work. The result is a compelling and deeply revealing oral history of how design evolved at the most creative enterprise of our time, the company that one entrepreneur says "taught the world taste."
Recruiting can be tough:
The hardest thing at Apple is recruiting. You are going to the best designers in the world and saying,“Can you imagine, coming to Apple and putting pictures of things on white, with one line of typography—for years?”