Nike's new shoes for Cristiano Ronaldo:
“When we got back to the design studio we got to thinking about CR7’s style and how similar it was to the definition of a supernova - a celestial body that radiates energy - and that was it, we had our inspiration."
"The concept of a star that burns brighter than others reflects Cristiano's style, speed and the idea that as a player he plays without limits, much like the outer reaches of the galaxy.