Transparent and documented though it was, the obsessive campaign worked. Mercedes-Benz—listed on the site as a former partner, and therefore a target—briefly paused its ads on a network that serves ads to Gawker. I've been told that we've lost thousands of dollars already, and could potentially lose thousands more, if not millions. Consequently, the editorial director of Gawker Media, Joel Johnson, took to the front page of Gawker to clarify that Sam Biddle does not want to bully anyone, and that Gawker Media as a company and institution is not pro-bullying. (Let's note here that the admitted goal of our Gamergate trolls is not to eke an apology out of Sam, or the company, but to literally put us out of business entirely.)(Compare.)
Wednesday, October 22, 2014
Wow, Gawker really did lose Mercedes advertising $ due to GamerGate-mocking Tweets: