The board is a government-backed marketing program that’s devoted to protecting Christmas tree farmers against the threat posed by artificial trees, the industry’s arch nemesis. The uber-seasonal industry group, based in Colorado, is focused on “increasing the value and demand for cut Christmas trees.” And it has a state-mandated source of funding: by law, growers must pay $0.15 from every Christmas tree sold to the organization.
Among other things, the board aims to maintain profitability for the country’s Christmas tree farmers, who a decade a ago confronted a serious oversupply problem as too many real trees were harvested and fake trees became more popular. Prices plummeted.
Wednesday, December 14, 2016
"If You Bought A Real Christmas Tree, You Paid 15 Cents To The Christmas Tree Promotion Board"
Labels: advertising, xmas