Pitchfork demoed Magic Leap's new product
From the article
The ambition is to conjure up an entire ecosystem out of sound.
After initial sheepishness, I chase these non-existent tónandi like a clumsily psychotic bear in a very expensive gadget shop.
Once, after I try to grab a tónandi while using the app, I briefly see an error message. It tells me that the tónandi will interact with you, but you can’t control them. There’s something humbling about this. It’s almost a sacred ceremony, in secular form.