Using a smartphone’s microphone, Alphonso’s software can detail what people watch by identifying audio signals in TV ads and shows, sometimes even matching that information with the places people visit and the movies they see. The information can then be used to target ads more precisely and to try to analyze things like which ads prompted a person to go to a car dealership.
More than 250 games that use Alphonso software are available in the Google Play store; some are also available in Apple’s app store.
Some of the tracking is taking place through gaming apps that do not otherwise involve a smartphone’s microphone, including some apps that are geared toward children. The software can also detect sounds even when a phone is in a pocket if the apps are running in the background.
Sunday, December 31, 2017
"That Game on Your Phone May Be Tracking What You’re Watching on TV"