"We’re at Mars, an exclusive three-day conference at a midcentury-modern hotel here in the California desert run by Amazon and its founder, Jeff Bezos, for some of the world’s most successful geeks"
For its first two years, Mars was largely secret; the most prominent image that leaked was a photo of Mr. Bezos piloting a 13-foot robot last year. This year, Amazon lifted the veil and invited a handful of reporters into Mr. Bezos’s brainiac pow-wow.
For Mars, Amazon and Mr. Bezos handpick the roughly 200 attendees
In the afternoon, we had a choice of activities, from falconry to Navy Seal training to sausage making.
Eighteen of us, including me, flew aerobatic planes.