so far, the stock has tumbled nearly 5 percent following her Instagram Story.
Snapchat has responded to Rihanna’s Instagram story today, in a statement to The Verge: “This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again.”
The company notes that it has blocked Would You Rather as an advertiser and that the game was unaffiliated with Snapchat.