Tuesday, April 2, 2019

"Patagonia Is Refusing To Sell Its Iconic Power Vests To Some Financial Firms"

BF:

she got back a rejection email from the reseller saying, “Patagonia has nothing against your client or the finance industry, it’s just not an area they are currently marketing through our co-brand division. While they have co-branded here in the past, the brand is really focused right now on only co-branding with a small collection of like-minded and brand aligned areas; outdoor sports that are relevant to the gear we design, regenerative organic farming, and environmental activism.” Patagonia, the person said, is “reluctant to co-brand with oil, drilling, dam construction, etc. companies that they view to be ecologically damaging” and while orders are approved on a case-by-case basis, this includes “financial institutions.”